MTV’s “Jersey Shore” continues to make waves in viewership, particularly among important 18-49s. During the week of Aug 30-Sept 5, the show notched 4.38mln in the demo to lead cable, and its post-ep feature “Jersey Shore After Hours” took 2nd with 2.91mln. Bravo’s “Real Housewives of New Jersey” (2.68mln) was next, followed by an hour of WWE action on USA (2.51mln) and ESPN’s NASCAR coverage (2.39mln). MTV’s “Teen Mom 2” (2.38mln) ranked 6th, a 2nd hour of WWE (2.27mln) 7th and Lifetime’s “Project Runway” (2.20mln) 8th. USA’s “Covert Affairs” (2.01mln) and Disney Channel’s “Camp Rock 2” (1.91mln) completed the top 10. (Data provided by Nielsen)      

08/30/2010-09/05/2010
TOTAL-08/30/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 JERSEY SHORE 2-09/02/2010 206 MTV …T… 10:00 PM 60 3.3 10 4379
2 JERSEY SHORE AFTER HOURS-09/02/2010 JERSEY SHORE AFTER HOURS MTV …T… 11:00 PM 30 2.2 8 2912
3 REAL HSWIVES OF NJ-08/30/2010 217 REUNION PART 1 BRVO M…… 10:00 PM 75 2 6 2676
4 WWE ENTERTAINMENT-08/30/2010 WWE RAW USA M…… 10:00 PM 72 1.9 6 2512
5 NASCAR SPRINT CUP L-09/05/2010 ATLANTA ESPN ……S 7:30 PM 260 1.8 6 2393
6 TEEN MOM 2-08/31/2010 206 MTV .T….. 10:00 PM 60 1.8 5 2382
7 WWE ENTERTAINMENT-08/30/2010 WWE RAW USA M…… 9:00 PM 60 1.7 5 2273
8 PROJECT RUNWAY-09/02/2010 0306 LIF …T… 9:00 PM 90 1.7 5 2200
9 COVERT AFFAIRS-08/31/2010 108 WHAT IS AND WHAT SHOULD NEVER BE USA .T….. 10:00 PM 60 1.5 4 2006
10 CAMP ROCK 2 – FINAL JAM-09/03/2010 CAMP ROCK 2 – FINAL JAM DSNY ….F.. 8:00 PM 120 1.5 5 1907

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