18-49 cable viewers just can’t get enough of HBO’s “True Blood” and MTV’s “Jersey Shore.” During the week of Aug 16-22, the pair led cable in delivery among the demo for a 3rd consecutive week, this time with a respective 3.98mln and 3.75mln. HBO’s “Break” (3.46mln) followed, ahead of E!’s “Keeping Up with the Kardashians” (3.31mln) and a Giants-Jets preseason matchup on ESPN (3.09mln). 2 eps of History’s “Pawn Stars” took the next 2 spots with an avg of 2.99mln, and MTV’s “Teen Mom 2” (2.55mln), USA’s “Covert Affairs” (2.34mln) and an hour of WWE action on USA (2.30mln) completed the top 10. (Data provided by Nielsen) 

08/16/2010-08/22/2010
TOTAL-08/16/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 TRUE BLOOD-08/22/2010 34:I SMELL A RAT HBOM ……S 9:02 PM 54 3 8 3982
2 JERSEY SHORE 2-08/19/2010 204 MTV …T… 10:00 PM 61 2.8 9 3745
3 BREAK-08/22/2010 HBOM ……S 9:56 PM 5 2.6 7 3461
4 KEEPING UP KARDASHIANS-08/22/2010 501 ENT ……S 10:00 PM 30 2.5 7 3309
5 NFL PRE-SEASON FOOTBALL L-08/16/2010 GIANTS/JETS ESPN M…… 8:00 PM 200 2.3 7 3088
6 PAWN STARS-08/16/2010 ACE IN THE HOLE HIST M…… 10:30 PM 30 2.3 7 3086
7 PAWN STARS-08/16/2010 PEEPING PAWN HIST M…… 10:00 PM 30 2.2 6 2880
8 TEEN MOM 2-08/17/2010 205 MTV .T….. 10:00 PM 60 1.9 6 2549
9 COVERT AFFAIRS-08/17/2010 106 HOUSES OF THE HOLY USA .T….. 10:00 PM 60 1.8 5 2342
10 WWE ENTERTAINMENT-08/16/2010 WWE RAW USA M…… 10:00 PM 67 1.7 5 2302

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