Top Cable Programs (18-49) – Week of 8/16/10
By | August 27, 2010
18-49 cable viewers just can’t get enough of HBO’s “True Blood” and MTV’s “Jersey Shore.” During the week of Aug 16-22, the pair led cable in delivery among the demo for a 3rd consecutive week, this time with a respective 3.98mln and 3.75mln. HBO’s “Break” (3.46mln) followed, ahead of E!’s “Keeping Up with the Kardashians” (3.31mln) and a Giants-Jets preseason matchup on ESPN (3.09mln). 2 eps of History’s “Pawn Stars” took the next 2 spots with an avg of 2.99mln, and MTV’s “Teen Mom 2” (2.55mln), USA’s “Covert Affairs” (2.34mln) and an hour of WWE action on USA (2.30mln) completed the top 10. (Data provided by Nielsen)
| 08/16/2010-08/22/2010 | ||||||||||||
| TOTAL-08/16/2010 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | TRUE BLOOD-08/22/2010 | 34:I SMELL A RAT | HBOM | ……S | 9:02 PM | 54 | 3 | 8 | 3982 | |||
| 2 | JERSEY SHORE 2-08/19/2010 | 204 | MTV | …T… | 10:00 PM | 61 | 2.8 | 9 | 3745 | |||
| 3 | BREAK-08/22/2010 | HBOM | ……S | 9:56 PM | 5 | 2.6 | 7 | 3461 | ||||
| 4 | KEEPING UP KARDASHIANS-08/22/2010 | 501 | ENT | ……S | 10:00 PM | 30 | 2.5 | 7 | 3309 | |||
| 5 | NFL PRE-SEASON FOOTBALL L-08/16/2010 | GIANTS/JETS | ESPN | M…… | 8:00 PM | 200 | 2.3 | 7 | 3088 | |||
| 6 | PAWN STARS-08/16/2010 | ACE IN THE HOLE | HIST | M…… | 10:30 PM | 30 | 2.3 | 7 | 3086 | |||
| 7 | PAWN STARS-08/16/2010 | PEEPING PAWN | HIST | M…… | 10:00 PM | 30 | 2.2 | 6 | 2880 | |||
| 8 | TEEN MOM 2-08/17/2010 | 205 | MTV | .T….. | 10:00 PM | 60 | 1.9 | 6 | 2549 | |||
| 9 | COVERT AFFAIRS-08/17/2010 | 106 HOUSES OF THE HOLY | USA | .T….. | 10:00 PM | 60 | 1.8 | 5 | 2342 | |||
| 10 | WWE ENTERTAINMENT-08/16/2010 | WWE RAW | USA | M…… | 10:00 PM | 67 | 1.7 | 5 | 2302 | |||