18-49 cable viewers again had a bloody good time at the shore during the week of Aug 9-15, as HBO’s “True Blood” (3.72mln) and MTV’s “Jersey Shore” (3.58mln) easily led cable in delivery among the demo for a 2nd straight week. Well back in 3rd was Comedy Central’s roast of David Hasselhoff (2.51mln), followed by E!’s “Kourtney and Khloe Take Miami” (2.43mln) and MTV’s “Teen Mom 2” (2.40mln). An hour of WWE action on USA (2.37mln) notched 6th, Food Net’s “The Next Food Network Star” (2.35mln) 7th and Bravo’s “Real Housewives of NJ” (2.17mln) 8th. History’s “American Pickers” (2.16mln) and USA’s “Royal Pains” (2.12mln) completed the top 10. (Data provided by Nielsen) 

08/09/2010-08/15/2010
TOTAL-08/09/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 TRUE BLOOD-08/15/2010 33:EVERYTHING IS BROKEN HBOM ……S 9:02 PM 58 2.8 8 3720
2 JERSEY SHORE 2-08/12/2010 203 MTV …T… 10:00 PM 60 2.7 8 3582
3 COMEDY CENTRAL ROAST-08/15/2010 DAVID HASSELHOFF CMDY ……S 10:00 PM 94 1.9 6 2510
4 KOURTNEY KHLOE TAKE MIAMI-08/15/2010 210 ENT ……S 10:00 PM 36 1.8 5 2428
5 TEEN MOM 2-08/10/2010 204 MTV .T….. 10:00 PM 60 1.8 5 2404
6 WWE ENTERTAINMENT-08/09/2010 WWE RAW USA M…… 10:00 PM 70 1.8 5 2366
7 NEXT FN STAR 6-08/15/2010 FOOD ……S 9:00 PM 60 1.8 5 2354
8 REAL HSWIVES OF NJ-08/09/2010 214 THE CHANELS OF VENICE BRVO M…… 10:00 PM 60 1.6 5 2169
9 AMERICAN PICKERS-08/09/2010 ONE PONY TOWN HIST M…… 9:00 PM 60 1.6 5 2155
10 ROYAL PAINS-08/12/2010 210 WHOLE LOTTO LOVE USA …T… 10:00 PM 60 1.6 5 2118

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