18-49 cable viewers had a bloody good time at the shore during the week of Aug 2-8, as HBO’s “True Blood” (3.91mln) and MTV’s “Jersey Shore” (3.34mln) easily led the week in delivery among the demo. Well back in 3rd was an hour of WWE action on USA (2.37mln), followed by the net’s “Covert Affairs” (2.29mln) and “Royal Pains” (2.22mln). The other WWE hour (2.21mln) notched 6th, MTV’s “Teen Mom” (2.21mln) 7th and USA’s “Burn Notice” (2.12mln) 8th. E!’s “Kourtney and Khloe Take Miami” (2.10mln) and a NASCAR race on ESPN (2.01mln) completed the top 10. (Data provided by Nielsen) 

08/02/2010-08/08/2010
TOTAL-08/02/2010
PROGRAMS TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 TRUE BLOOD-08/08/2010 32:NIGHT ON THE SUN HBOM ……S 9:02 PM 56 3 8 3907
2 JERSEY SHORE 2-08/05/2010 202 MTV …T… 10:00 PM 60 2.5 8 3336
3 WWE ENTERTAINMENT-08/02/2010 WWE RAW USA M…… 10:00 PM 65 1.8 5 2372
4 COVERT AFFAIRS-08/03/2010 105 NO QUARTER USA .T….. 10:00 PM 60 1.7 5 2291
5 ROYAL PAINS-08/05/2010 209 FRENEMIES USA …T… 10:00 PM 60 1.7 5 2223
6 WWE ENTERTAINMENT-08/02/2010 WWE RAW USA M…… 9:00 PM 60 1.7 5 2214
7 TEEN MOM 2-08/03/2010 203 MTV .T….. 10:00 PM 60 1.7 5 2210
8 BURN NOTICE-08/05/2010 409 CENTER OF THE STORM USA …T… 9:00 PM 60 1.6 5 2120
9 KOURTNEY KHLOE TAKE MIAMI-08/08/2010 209 ENT ……S 10:00 PM 30 1.6 5 2099
10 NASCAR SPRINT CUP L-08/08/2010 ESPN ……S 1:00 PM 180 1.5 8 2006

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