Little stirs ratings like controversy. ESPN’s panned coverage of LeBron James’ free agent choice within “The Decision” led cable among 18-49s during the week of Jul 5-11 with 5.71mln in the demo, and the race wasn’t even close. Well back in 2nd was HBO’s “True Blood” (3.51mln), followed by eps of History’s “Pawn Stars” (3.27mln) and Discovery Channel’s “Deadliest Catch” (3.18mln). HBO’s “Break” (3.13mln) notched 5th, an additional ep of Pawn (3.12mln) 6th and an hour of WWE on USA (2.53mln) 7th. Completing the top 10 were History’s “American Pickers” (2.26mln), an additional hour of WWE (2.14mln) and Discovery’s “After the Catch” (2.04mln). (Data provided by Nielsen)

07/05/2010-07/11/2010
TOTAL-07/05/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 LEBRON – THE DECISION L-07/08/2010 ESPN …T… 9:00 PM 74 4.3 14 5707
2 TRUE BLOOD-07/11/2010 28:9 CRIMES HBOM ……S 9:02 PM 53 2.7 8 3505
3 PAWN STARS-07/05/2010 ROUGH RIDERS HIST M…… 10:30 PM 30 2.5 7 3265
4 DEADLIEST CATCH-07/06/2010 CAIN AND ABEL DISC .T….. 9:00 PM 61 2.4 7 3184
5 BREAK-07/11/2010 HBOM ……S 9:55 PM 6 2.4 7 3125
6 PAWN STARS-07/05/2010 MESSAGE IN A BOTTLE HIST M…… 10:00 PM 30 2.4 7 3124
7 WWE ENTERTAINMENT-07/05/2010 WWE RAW USA M…… 10:00 PM 69 1.9 6 2532
8 AMERICAN PICKERS-07/05/2010 GETTING THE BOOT HIST M…… 9:00 PM 60 1.7 5 2257
9 WWE ENTERTAINMENT-07/05/2010 WWE RAW USA M…… 9:00 PM 60 1.6 5 2144
10 AFTER THE CATCH-07/06/2010 AFTER THE CATCH DISC .T….. 10:01 PM 59 1.5 5 2037

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