HBO’s “True Blood” (3.97mln) again led cable among 18-49s during the week of Jul 26-Aug 1, and its demo tally continues to rise week after week. MTV’s controversial and popular “Jersey Shore” (3.43mln) followed, ahead of Discovery Channel’s “Deadliest Catch” (3.02mln). E!’s “Kourtney and Khloe Take Miami” (2.56mln) notched 4th, ESPN’s NASCAR coverage (2.50mln) 5th and USA’s 2nd hour of WWE grappling 6th while combining with the franchise’s initial hour (8th) to avg 2.43mln in the demo. Completing the top 10 were HBO’s “Break” (2.43mln), USA’s “Burn Notice” (2.20mln) and HBO’s “Entourage” (2.18mln). (Data provided by Nielsen)

07/26/2010-08/01/2010
TOTAL-07/26/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 TRUE BLOOD-08/01/2010 31:HITTING THE GROUND HBOM ……S 9:03 PM 46 3 8 3969
2 JERSEY SHORE 2-07/29/2010 201 MTV …T… 10:00 PM 60 2.6 8 3434
3 DEADLIEST CATCH-07/27/2010 ENDLESS DISC .T….. 9:00 PM 61 2.3 7 3017
4 KOURTNEY KHLOE TAKE MIAMI-08/01/2010 208 ENT ……S 10:00 PM 30 1.9 6 2555
5 NASCAR SPRINT CUP L-08/01/2010 POCONO ESPN ……S 1:47 PM 287 1.9 9 2504
6 WWE ENTERTAINMENT-07/26/2010 WWE RAW USA M…… 10:00 PM 65 1.9 6 2499
7 BREAK-08/01/2010 HBOM ……S 9:49 PM 12 1.8 5 2425
8 WWE ENTERTAINMENT-07/26/2010 WWE RAW USA M…… 9:00 PM 60 1.8 5 2347
9 BURN NOTICE-07/29/2010 408 WHERE THERES SMOKE USA …T… 9:00 PM 60 1.7 5 2199
10 ENTOURAGE-08/01/2010 83 HBOM ……S 10:32 PM 27 1.7 5 2179

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