Top Cable Programs (18-49) – Week of 7/26/10
By | July 30, 2010
HBO’s “True Blood” (3.97mln) again led cable among 18-49s during the week of Jul 26-Aug 1, and its demo tally continues to rise week after week. MTV’s controversial and popular “Jersey Shore” (3.43mln) followed, ahead of Discovery Channel’s “Deadliest Catch” (3.02mln). E!’s “Kourtney and Khloe Take Miami” (2.56mln) notched 4th, ESPN’s NASCAR coverage (2.50mln) 5th and USA’s 2nd hour of WWE grappling 6th while combining with the franchise’s initial hour (8th) to avg 2.43mln in the demo. Completing the top 10 were HBO’s “Break” (2.43mln), USA’s “Burn Notice” (2.20mln) and HBO’s “Entourage” (2.18mln). (Data provided by Nielsen)
| 07/26/2010-08/01/2010 | ||||||||||||
| TOTAL-07/26/2010 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | TRUE BLOOD-08/01/2010 | 31:HITTING THE GROUND | HBOM | ……S | 9:03 PM | 46 | 3 | 8 | 3969 | |||
| 2 | JERSEY SHORE 2-07/29/2010 | 201 | MTV | …T… | 10:00 PM | 60 | 2.6 | 8 | 3434 | |||
| 3 | DEADLIEST CATCH-07/27/2010 | ENDLESS | DISC | .T….. | 9:00 PM | 61 | 2.3 | 7 | 3017 | |||
| 4 | KOURTNEY KHLOE TAKE MIAMI-08/01/2010 | 208 | ENT | ……S | 10:00 PM | 30 | 1.9 | 6 | 2555 | |||
| 5 | NASCAR SPRINT CUP L-08/01/2010 | POCONO | ESPN | ……S | 1:47 PM | 287 | 1.9 | 9 | 2504 | |||
| 6 | WWE ENTERTAINMENT-07/26/2010 | WWE RAW | USA | M…… | 10:00 PM | 65 | 1.9 | 6 | 2499 | |||
| 7 | BREAK-08/01/2010 | HBOM | ……S | 9:49 PM | 12 | 1.8 | 5 | 2425 | ||||
| 8 | WWE ENTERTAINMENT-07/26/2010 | WWE RAW | USA | M…… | 9:00 PM | 60 | 1.8 | 5 | 2347 | |||
| 9 | BURN NOTICE-07/29/2010 | 408 WHERE THERES SMOKE | USA | …T… | 9:00 PM | 60 | 1.7 | 5 | 2199 | |||
| 10 | ENTOURAGE-08/01/2010 | 83 | HBOM | ……S | 10:32 PM | 27 | 1.7 | 5 | 2179 | |||