Top Cable Programs (18-49) – Week of 7/19/10

HBO’s “True Blood” (3.64mln) overtook Discovery Channel’s “Deadliest Catch” to lead cable among 18-49s during the week of Jul 19-25, with consecutive hours of the latter series taking 2nd and 3rd while delivering nearly identical demo levels (3.21mln). The 2nd hour of WWE action on USA was next with 2.55mln, followed by MTV’s “Teen Mom” (2.51mln) and an ESPN NASCAR race (2.31mln). 7th went to USA’s “Burn Notice” (2.27mln), 8th to the 1st WWE hour (2.10mln), and USA’s duo of “Royal Pains” (2.08mln) and “Covert Affairs” (2.05mln) completed the top 10. (Data provided by Nielsen)