HBO’s “True Blood” (3.64mln) overtook Discovery Channel’s “Deadliest Catch” to lead cable among 18-49s during the week of Jul 19-25, with consecutive hours of the latter series taking 2nd and 3rd while delivering nearly identical demo levels (3.21mln). The 2nd hour of WWE action on USA was next with 2.55mln, followed by MTV’s “Teen Mom” (2.51mln) and an ESPN NASCAR race (2.31mln). 7th went to USA’s “Burn Notice” (2.27mln), 8th to the 1st WWE hour (2.10mln), and USA’s duo of “Royal Pains” (2.08mln) and “Covert Affairs” (2.05mln) completed the top 10. (Data provided by Nielsen)

07/19/2010-07/25/2010
TOTAL-07/19/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 TRUE BLOOD-07/25/2010 30:I GOT A RIGHT TO SING THE BLUES HBOM ……S 9:01 PM 57 2.8 8 3640
2 DEADLIEST CATCH-07/20/2010 VALHALLA DISC .T….. 9:00 PM 61 2.4 7 3211
3 DEADLIEST CATCH: CAPTAIN-07/20/2010 DEADLIEST CATCH: CAPTAIN PHIL TRIBUTE DISC .T….. 10:01 PM 59 2.4 7 3210
4 WWE ENTERTAINMENT-07/19/2010 WWE RAW USA M…… 10:00 PM 66 1.9 6 2554
5 TEEN MOM 2-07/20/2010 201 MTV .T….. 10:00 PM 60 1.9 6 2505
6 NASCAR SPRINT CUP L-07/25/2010 INDIANAPOLIS ESPN ……S 1:00 PM 216 1.8 9 2308
7 BURN NOTICE-07/22/2010 407 PAST & FUTURE TENSE USA …T… 9:00 PM 60 1.7 6 2269
8 WWE ENTERTAINMENT-07/19/2010 WWE RAW USA M…… 9:00 PM 60 1.6 5 2104
9 ROYAL PAINS-07/22/2010 207 COMFORTS OVERRATED USA …T… 10:00 PM 61 1.6 5 2078
10 COVERT AFFAIRS-07/20/2010 102 WALTERS WALK USA .T….. 10:00 PM 60 1.6 5 2046

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Tuesday–March 2

MobiTV Layoffs

Last week, ahead of its voluntary Chapter 11 bankruptcy filing, MobiTV laid off an unspecified number of employees. The pink slips follow another round of layoffs over the summer. MobiTV confirmed the latest

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