Top Cable Programs (18-49) – Week of 7/19/10
By | July 23, 2010
HBO’s “True Blood” (3.64mln) overtook Discovery Channel’s “Deadliest Catch” to lead cable among 18-49s during the week of Jul 19-25, with consecutive hours of the latter series taking 2nd and 3rd while delivering nearly identical demo levels (3.21mln). The 2nd hour of WWE action on USA was next with 2.55mln, followed by MTV’s “Teen Mom” (2.51mln) and an ESPN NASCAR race (2.31mln). 7th went to USA’s “Burn Notice” (2.27mln), 8th to the 1st WWE hour (2.10mln), and USA’s duo of “Royal Pains” (2.08mln) and “Covert Affairs” (2.05mln) completed the top 10. (Data provided by Nielsen)
| 07/19/2010-07/25/2010 | ||||||||||||
| TOTAL-07/19/2010 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | TRUE BLOOD-07/25/2010 | 30:I GOT A RIGHT TO SING THE BLUES | HBOM | ……S | 9:01 PM | 57 | 2.8 | 8 | 3640 | |||
| 2 | DEADLIEST CATCH-07/20/2010 | VALHALLA | DISC | .T….. | 9:00 PM | 61 | 2.4 | 7 | 3211 | |||
| 3 | DEADLIEST CATCH: CAPTAIN-07/20/2010 | DEADLIEST CATCH: CAPTAIN PHIL TRIBUTE | DISC | .T….. | 10:01 PM | 59 | 2.4 | 7 | 3210 | |||
| 4 | WWE ENTERTAINMENT-07/19/2010 | WWE RAW | USA | M…… | 10:00 PM | 66 | 1.9 | 6 | 2554 | |||
| 5 | TEEN MOM 2-07/20/2010 | 201 | MTV | .T….. | 10:00 PM | 60 | 1.9 | 6 | 2505 | |||
| 6 | NASCAR SPRINT CUP L-07/25/2010 | INDIANAPOLIS | ESPN | ……S | 1:00 PM | 216 | 1.8 | 9 | 2308 | |||
| 7 | BURN NOTICE-07/22/2010 | 407 PAST & FUTURE TENSE | USA | …T… | 9:00 PM | 60 | 1.7 | 6 | 2269 | |||
| 8 | WWE ENTERTAINMENT-07/19/2010 | WWE RAW | USA | M…… | 9:00 PM | 60 | 1.6 | 5 | 2104 | |||
| 9 | ROYAL PAINS-07/22/2010 | 207 COMFORTS OVERRATED | USA | …T… | 10:00 PM | 61 | 1.6 | 5 | 2078 | |||
| 10 | COVERT AFFAIRS-07/20/2010 | 102 WALTERS WALK | USA | .T….. | 10:00 PM | 60 | 1.6 | 5 | 2046 | |||
