Discovery Channel caught fire among 18-49s during the week of Jul 12-18 as “Deadliest Catch” (5.16mln) and post-show feature “After the Catch” (4.23mln) easily led cable in delivery in the demo. HBO’s “True Blood” (3.64mln) took 3rd, ahead of ESPN’s “’10 Home Run Derby” (3.36mln) and History’s “Pawn Stars” (2.57mln). Next were USA’s “Burn Notice” (2.36mln), an hour of WWE grappling on USA (2.36mln) and Bravo’s “Real Housewives of NJ” (2.28mln). ESPN’s 15min Home Run Derby preview (2.26mln) and MTV’s “The Hills” (2.26mln) completed the top 10. (Data provided by Nielsen)

07/12/2010-07/18/2010
TOTAL-07/12/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 DEADLIEST CATCH-07/13/2010 REDEMPTION DAY DISC .T….. 9:00 PM 61 3.9 N/A 5161
2 AFTER THE CATCH-07/13/2010 AFTER THE CATCH DISC .T….. 10:01 PM 59 3.2 N/A 4217
3 TRUE BLOOD-07/18/2010 29:TROUBLE HBOM ……S 9:03 PM 55 2.8 N/A 3635
4 HOME RUN DERBY L-07/12/2010 2010 HOME RUN DERBY ESPN M…… 8:15 PM 152 2.6 N/A 3363
5 PAWN STARS-07/12/2010 MOON WALKING HIST M…… 10:30 PM 30 2 N/A 2574
6 BURN NOTICE-07/15/2010 406 ENTRY POINT USA …T… 9:00 PM 60 1.8 N/A 2363
7 WWE ENTERTAINMENT-07/12/2010 WWE RAW USA M…… 10:00 PM 69 1.8 N/A 2357
8 REAL HSWIVES OF NJ-07/12/2010 210 COUNTRY CLUBBED BRVO M…… 10:00 PM 60 1.7 N/A 2284
9 HOME RUN DERBY PRELUDE L-07/12/2010 ESPN M…… 8:00 PM 15 1.7 N/A 2259
10 HILLS, THE SSN 6-07/13/2010 612 MTV .T….. 10:00 PM 31 1.7 N/A 2256

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