Top Cable Programs (18-49) – Week of 7/12/10
By | July 23, 2010
Discovery Channel caught fire among 18-49s during the week of Jul 12-18 as “Deadliest Catch” (5.16mln) and post-show feature “After the Catch” (4.23mln) easily led cable in delivery in the demo. HBO’s “True Blood” (3.64mln) took 3rd, ahead of ESPN’s “’10 Home Run Derby” (3.36mln) and History’s “Pawn Stars” (2.57mln). Next were USA’s “Burn Notice” (2.36mln), an hour of WWE grappling on USA (2.36mln) and Bravo’s “Real Housewives of NJ” (2.28mln). ESPN’s 15min Home Run Derby preview (2.26mln) and MTV’s “The Hills” (2.26mln) completed the top 10. (Data provided by Nielsen)
| 07/12/2010-07/18/2010 | ||||||||||||
| TOTAL-07/12/2010 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | DEADLIEST CATCH-07/13/2010 | REDEMPTION DAY | DISC | .T….. | 9:00 PM | 61 | 3.9 | N/A | 5161 | |||
| 2 | AFTER THE CATCH-07/13/2010 | AFTER THE CATCH | DISC | .T….. | 10:01 PM | 59 | 3.2 | N/A | 4217 | |||
| 3 | TRUE BLOOD-07/18/2010 | 29:TROUBLE | HBOM | ……S | 9:03 PM | 55 | 2.8 | N/A | 3635 | |||
| 4 | HOME RUN DERBY L-07/12/2010 | 2010 HOME RUN DERBY | ESPN | M…… | 8:15 PM | 152 | 2.6 | N/A | 3363 | |||
| 5 | PAWN STARS-07/12/2010 | MOON WALKING | HIST | M…… | 10:30 PM | 30 | 2 | N/A | 2574 | |||
| 6 | BURN NOTICE-07/15/2010 | 406 ENTRY POINT | USA | …T… | 9:00 PM | 60 | 1.8 | N/A | 2363 | |||
| 7 | WWE ENTERTAINMENT-07/12/2010 | WWE RAW | USA | M…… | 10:00 PM | 69 | 1.8 | N/A | 2357 | |||
| 8 | REAL HSWIVES OF NJ-07/12/2010 | 210 COUNTRY CLUBBED | BRVO | M…… | 10:00 PM | 60 | 1.7 | N/A | 2284 | |||
| 9 | HOME RUN DERBY PRELUDE L-07/12/2010 | ESPN | M…… | 8:00 PM | 15 | 1.7 | N/A | 2259 | ||||
| 10 | HILLS, THE SSN 6-07/13/2010 | 612 | MTV | .T….. | 10:00 PM | 31 | 1.7 | N/A | 2256 | |||