During the week of Nov 1-7, ESPN’s MNF saw its viewership among 18-49s (live+SD) decline sharply versus the previous week to 6.51mln in the demo—still ahead of all other cable programs but decidedly lackluster as the game featured Peyton Manning’s Colts. AMC’s “Walking Dead” (3.34mln) was next, followed by Comedy Central’s “South Park” (2.32mln) and the 1st hour of WWE grappling on USA (2.30mln). The post-MNF ep of ESPN’s “SportsCenter” (2.29mln) notched 5th, the 2nd WWE hour 6th (2.25mln) and MTV’s “16 and Pregnant” 7th (2.24mln). Completing the top 10 were FX’s “Sons of Anarchy” (2.23mln) and back-to-back hours of election night coverage on Fox News that averaged 2.04mln in the demo. (Data provided by Nielsen)         

11/01/2010-11/07/2010
TOTAL-11/01/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-11/01/2010 TEXANS/COLTS ESPN M…… 8:30 PM 194 4.9 13 6505
2 WALKING DEAD-11/07/2010 102 GUTS AMC ……S 10:00 PM 60 2.5 7 3338
3 SOUTH PARK-11/03/2010 SOUTH PARK 1412 CMDY ..W…. 10:00 PM 30 1.8 5 2316
4 WWE ENTERTAINMENT-11/01/2010 WWE RAW USA M…… 9:00 PM 60 1.7 4 2301
5 SPORTSCENTER: L-11/01/2010 ESPN M…… 11:44 PM 91 1.7 7 2293
6 WWE ENTERTAINMENT-11/01/2010 WWE RAW USA M…… 10:00 PM 67 1.7 5 2252
7 16 AND PREGNANT 2B-11/02/2010 212-16 & PREG 2B MTV .T….. 10:00 PM 60 1.7 5 2238
8 SONS OF ANARCHY-11/02/2010 TURAS FX .T….. 10:00 PM 63 1.7 5 2226
9 AMERICAS ELECTION HQ-11/02/2010 FOXNC .T….. 10:00 PM 60 1.6 4 2073
10 AMERICAS ELECTION HQ-11/02/2010 FOXNC .T….. 9:00 PM 60 1.5 4 2003

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RMCA Transforms into Media+Tech Collective

The Rocky Mountain Cable Association is tearing down all its boundaries. On the surface, it may look like its just-revealed rebrand to the Media+Tech Collective is the latest example of a group shedding cable

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