Top Cable Programs (18-49) – Week of 10/4/10
By | October 15, 2010
ESPN’s MNF again led cable in delivery among 18-49s (live+SD) during the week of Oct 4-10, albeit with a 3-week low of 7.37mln in the demo. MTV’s “Jersey Shore” (3.60mln) was again 2nd but also lower, and TBS’ coverage of the 1st game of the Yankees-Twins MLB playoff series (3.17mln) took 3rd. MTV’s “Teen Mom 2” (3.15mln) was next, followed by the LSU-Florida game on ESPN (2.48mln) and the 2nd hour of WWE action on USA, which combined with the previous block, in 8th, to avg 2.37mln. Completing the top 10 were an ep of “South Park” (2.38mln) on Comedy Central, ESPN’s post-MNF ep of “SportsCenter” (2.32mln) and an ep of “Family Guy” (2.22mln) on Adult Swim. (Data provided by Nielsen)
| 10/04/2010-10/10/2010 | ||||||||||||
| TOTAL-10/04/2010 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | NFL REGULAR SEASON L-10/04/2010 | PATRIOTS/DOLPHINS | ESPN | M…… | 8:30 PM | 183 | 5.6 | 15 | 7373 | |||
| 2 | JERSEY SHORE 2-10/07/2010 | 211 | MTV | …T… | 10:00 PM | 60 | 2.7 | 8 | 3601 | |||
| 3 | MLB DIVISION SERIES-10/06/2010 | YANKEES-TWINS 1 | TBSC | ..W…. | 8:30 PM | 240 | 2.4 | 8 | 3172 | |||
| 4 | TEEN MOM 2-10/05/2010 | 211 | MTV | .T….. | 10:00 PM | 60 | 2.4 | 7 | 3146 | |||
| 5 | COLLEGE FOOTBALL PRIME L-10/09/2010 | LSU/FLORIDA | ESPN | …..S. | 7:30 PM | 214 | 1.9 | 7 | 2484 | |||
| 6 | WWE ENTERTAINMENT-10/04/2010 | WWE RAW | USA | M…… | 10:00 PM | 68 | 1.8 | 5 | 2384 | |||
| 7 | SOUTH PARK-10/06/2010 | SOUTH PARK 1408 | CMDY | ..W…. | 10:00 PM | 30 | 1.8 | 5 | 2376 | |||
| 8 | WWE ENTERTAINMENT-10/04/2010 | WWE RAW | USA | M…… | 9:00 PM | 60 | 1.8 | 4 | 2359 | |||
| 9 | SPORTSCENTER: L-10/04/2010 | ESPN | M…… | 11:33 PM | 87 | 1.8 | 7 | 2321 | ||||
| 10 | FAMILY GUY-10/04/2010 | ADSM | M…… | 11:00 PM | 60 | 1.7 | 6 | 2221 | ||||