ESPN’s MNF again led cable in delivery among 18-49s (live+SD) during the week of Oct 4-10, albeit with a 3-week low of 7.37mln in the demo. MTV’s “Jersey Shore” (3.60mln) was again 2nd but also lower, and TBS’ coverage of the 1st game of the Yankees-Twins MLB playoff series (3.17mln) took 3rd. MTV’s “Teen Mom 2” (3.15mln) was next, followed by the LSU-Florida game on ESPN (2.48mln) and the 2nd hour of WWE action on USA, which combined with the previous block, in 8th, to avg 2.37mln. Completing the top 10 were an ep of “South Park” (2.38mln) on Comedy Central, ESPN’s post-MNF ep of “SportsCenter” (2.32mln) and an ep of “Family Guy” (2.22mln) on Adult Swim. (Data provided by Nielsen)

10/04/2010-10/10/2010
TOTAL-10/04/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-10/04/2010 PATRIOTS/DOLPHINS ESPN M…… 8:30 PM 183 5.6 15 7373
2 JERSEY SHORE 2-10/07/2010 211 MTV …T… 10:00 PM 60 2.7 8 3601
3 MLB DIVISION SERIES-10/06/2010 YANKEES-TWINS 1 TBSC ..W…. 8:30 PM 240 2.4 8 3172
4 TEEN MOM 2-10/05/2010 211 MTV .T….. 10:00 PM 60 2.4 7 3146
5 COLLEGE FOOTBALL PRIME L-10/09/2010 LSU/FLORIDA ESPN …..S. 7:30 PM 214 1.9 7 2484
6 WWE ENTERTAINMENT-10/04/2010 WWE RAW USA M…… 10:00 PM 68 1.8 5 2384
7 SOUTH PARK-10/06/2010 SOUTH PARK 1408 CMDY ..W…. 10:00 PM 30 1.8 5 2376
8 WWE ENTERTAINMENT-10/04/2010 WWE RAW USA M…… 9:00 PM 60 1.8 4 2359
9 SPORTSCENTER: L-10/04/2010 ESPN M…… 11:33 PM 87 1.8 7 2321
10 FAMILY GUY-10/04/2010 ADSM M…… 11:00 PM 60 1.7 6 2221

The Daily

Subscribe

Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.