ESPN’s MNF again led cable in delivery among 18-49s (live+SD) during the week of Oct 4-10, albeit with a 3-week low of 7.37mln in the demo. MTV’s “Jersey Shore” (3.60mln) was again 2nd but also lower, and TBS’ coverage of the 1st game of the Yankees-Twins MLB playoff series (3.17mln) took 3rd. MTV’s “Teen Mom 2” (3.15mln) was next, followed by the LSU-Florida game on ESPN (2.48mln) and the 2nd hour of WWE action on USA, which combined with the previous block, in 8th, to avg 2.37mln. Completing the top 10 were an ep of “South Park” (2.38mln) on Comedy Central, ESPN’s post-MNF ep of “SportsCenter” (2.32mln) and an ep of “Family Guy” (2.22mln) on Adult Swim. (Data provided by Nielsen)

Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-10/04/2010 PATRIOTS/DOLPHINS ESPN M…… 8:30 PM 183 5.6 15 7373
2 JERSEY SHORE 2-10/07/2010 211 MTV …T… 10:00 PM 60 2.7 8 3601
3 MLB DIVISION SERIES-10/06/2010 YANKEES-TWINS 1 TBSC ..W…. 8:30 PM 240 2.4 8 3172
4 TEEN MOM 2-10/05/2010 211 MTV .T….. 10:00 PM 60 2.4 7 3146
5 COLLEGE FOOTBALL PRIME L-10/09/2010 LSU/FLORIDA ESPN …..S. 7:30 PM 214 1.9 7 2484
6 WWE ENTERTAINMENT-10/04/2010 WWE RAW USA M…… 10:00 PM 68 1.8 5 2384
7 SOUTH PARK-10/06/2010 SOUTH PARK 1408 CMDY ..W…. 10:00 PM 30 1.8 5 2376
8 WWE ENTERTAINMENT-10/04/2010 WWE RAW USA M…… 9:00 PM 60 1.8 4 2359
9 SPORTSCENTER: L-10/04/2010 ESPN M…… 11:33 PM 87 1.8 7 2321
10 FAMILY GUY-10/04/2010 ADSM M…… 11:00 PM 60 1.7 6 2221

The Daily


Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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