During the week of Oct 25-31, ESPN’s MNF rebounded from a relatively poor showing a week back among 18-49s (live+SD) to score 9.39mln in the demo—a total that bested the 2nd- and 3rd-place finishers’ combined results. TNT’s Heat-Celtics game (4.35mln) and the impressive bow of AMC original “Walking Dead” (3.57mln) did show some life, though, settling well ahead of TNT’s Rockets-Lakers matchup (2.71mln) and an ep of the ever-popular “SportsCenter” (2.66mln) on ESPN. History’s “Pawn Stars” (2.63mln) took 6th, MTV’s “Jersey Shore 2: Reunion” (2.42mln) 7th and an additional “Pawn” (2.38mln) ep 8th. Magic-Heat on ESPN (2.22mln) and the 2nd hour of WWE action on USA (2.16mln) completed the top 10. (Data provided by Nielsen)         

Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-10/25/2010 GIANTS/COWBOYS ESPN M…… 8:30 PM 221 7.1 20 9387
2 NBA BASKETBALL-10/26/2010 HEAT/CELTICS TNT .T….. 7:34 PM 172 3.3 10 4347
3 WALKING DEAD-10/31/2010 101 DAYS GONE BYE AMC ……S 10:00 PM 87 2.7 7 3567
4 NBA BASKETBALL-10/26/2010 ROCKETS/LAKERS TNT .T….. 10:26 PM 188 2.1 8 2712
5 SPORTSCENTER: L-10/25/2010 ESPN M…… 12:11 AM 94 2 9 2656
6 PAWN STARS-10/25/2010 BARE BONES HIST M…… 10:30 PM 30 2 5 2626
7 JERSEY SHORE 2: REUNION-10/28/2010 JERSEY SHORE 2: REUNION MTV …T… 10:00 PM 60 1.8 5 2422
8 PAWN STARS-10/25/2010 GONE WITH THE SCHWINN HIST M…… 10:00 PM 30 1.8 5 2376
9 NBA REGULAR SEASON L-10/29/2010 MAGIC/HEAT ESPN ….F.. 7:57 PM 171 1.7 6 2217
10 WWE ENTERTAINMENT-10/25/2010 WWE RAW USA M…… 9:00 PM 60 1.6 4 2162

The Daily


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