Not even a relatively lackluster matchup could knock ESPN’s MNF from its perch atop cable delivery among 18-49s (live+SD) during the week of Oct 18-24, although the Titans-Jaguars game did score a season low of 5.56mln in the demo. TBS’ coverage of MLB’s ALCS took the next two spots with an avg of 4.58mln, and also notched 5th and 8th with a respective 3.51mln and 2.27mln. MTV’s “Jersey Shore” (4.08mln) landed in 4th, the net’s “Teen Mom 2” (2.78mln) in 7th, and E!’s “Keeping Up with the Kardashians” (2.90mln) checked in between the pair in 6th. Completing the top 10 were TBS’ “Inside the MLB” (2.23mln) feature following one of the ball games and an ep of “South Park” on Comedy Central (2.09mln). (Data provided by Nielsen)   

10/18/2010-10/24/2010
TOTAL-10/18/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-10/18/2010 TITANS/JAGUARS ESPN M…… 8:30 PM 186 4.2 12 5558
2 MLB ALCS-10/22/2010 YANKEES-RANGERS 6 TBSC ….F.. 8:00 PM 198 3.7 13 4858
3 MLB ALCS-10/19/2010 RANGERS-YANKEES 4 TBSC .T….. 8:00 PM 257 3.3 10 4285
4 JERSEY SHORE 2-10/21/2010 213 MTV …T… 10:00 PM 60 3.1 9 4075
5 MLB ALCS-10/18/2010 RANGERS-YANKEES 3 TBSC M…… 8:00 PM 214 2.7 7 3510
6 KEEPING UP KARDASHIANS-10/24/2010 511 ENT ……S 10:00 PM 60 2.2 6 2895
7 TEEN MOM 2: CHECK UP SPC-10/19/2010 TEEN MOM2 CHECK UP SPC MTV .T….. 10:00 PM 120 2.1 7 2780
8 MLB ALCS-10/20/2010 RANGERS-YANKEES 5 TBSC ..W…. 4:00 PM 246 1.7 9 2270
9 INSIDE THE MLB-10/22/2010 TBSC ….F.. 11:18 PM 59 1.7 6 2232
10 SOUTH PARK-10/20/2010 SOUTH PARK 1410 CMDY ..W…. 10:00 PM 30 1.6 5 2093

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