Top Cable Programs (18-49) – Week of 10/11/10
By | October 22, 2010
ESPN’s MNF again led cable in delivery among 18-49s (live+SD) during the week of Oct 11-17, rebounding from a 3-week low during the prior week to score 9.33mln in the demo for the Vikings-Jets contest. MTV’s “Teen Mom 2” (4.18mln) and “Jersey Shore” (3.74mln) ensued, ahead of TBS’ coverage of the 1st LCS game featuring the Yankees and Rangers (3.52mln). Next were the Ohio St-Wisconsin game on ESPN (3.23mln) and the net’s “Monday Night Countdown” (2.96mln), followed by game 5 of the Rays-Rangers series on TBS (2.67mln). Completing the top 10 were an ep of “South Park” (2.46mln) on Comedy Central, ESPN’s post-MNF ep of “SportsCenter” (2.37mln) and the “BET Hip Hop Awards” (2.26mln). (Data provided by Nielsen)
| 10/11/2010-10/17/2010 | ||||||||||||
| TOTAL-10/11/2010 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | NFL REGULAR SEASON L-10/11/2010 | VIKINGS/JETS | ESPN | M…… | 9:05 PM | 209 | 7.1 | 20 | 9334 | |||
| 2 | TEEN MOM 2-10/12/2010 | 212 | MTV | .T….. | 10:00 PM | 90 | 3.2 | 9 | 4181 | |||
| 3 | JERSEY SHORE 2-10/14/2010 | 212 | MTV | …T… | 10:00 PM | 58 | 2.8 | 8 | 3739 | |||
| 4 | MLB ALCS-10/15/2010 | YANKEES-RANGERS 1 | TBSC | ….F.. | 8:00 PM | 245 | 2.7 | 10 | 3518 | |||
| 5 | COLLEGE FOOTBALL PRIME L-10/16/2010 | OHIO STATE/WISCONSIN | ESPN | …..S. | 7:00 PM | 189 | 2.5 | 9 | 3225 | |||
| 6 | MONDAY NIGHT COUNTDOWN L-10/11/2010 | ESPN | M…… | 7:00 PM | 125 | 2.3 | 7 | 2959 | ||||
| 7 | MLB DIVISION SERIES-10/12/2010 | RANGERS-RAYS 5 | TBSC | .T….. | 8:00 PM | 202 | 2 | 6 | 2673 | |||
| 8 | SOUTH PARK-10/13/2010 | SOUTH PARK 1409 | CMDY | ..W…. | 10:00 PM | 30 | 1.9 | 5 | 2456 | |||
| 9 | SPORTSCENTER: L-10/11/2010 | ESPN | M…… | 12:34 AM | 91 | 1.8 | 9 | 2369 | ||||
| 10 | BET HIP HOP AWARDS-10/12/2010 | BET HIP HOP AWARDS 10 PREM | BET | .T….. | 8:00 PM | 122 | 1.7 | 5 | 2262 | |||
