ESPN’s MNF again led cable in delivery among 18-49s (live+SD) during the week of Oct 11-17, rebounding from a 3-week low during the prior week to score 9.33mln in the demo for the Vikings-Jets contest. MTV’s “Teen Mom 2” (4.18mln) and “Jersey Shore” (3.74mln) ensued, ahead of TBS’ coverage of the 1st LCS game featuring the Yankees and Rangers (3.52mln). Next were the Ohio St-Wisconsin game on ESPN (3.23mln) and the net’s “Monday Night Countdown” (2.96mln), followed by game 5 of the Rays-Rangers series on TBS (2.67mln). Completing the top 10 were an ep of “South Park” (2.46mln) on Comedy Central, ESPN’s post-MNF ep of “SportsCenter” (2.37mln) and the “BET Hip Hop Awards” (2.26mln). (Data provided by Nielsen)

10/11/2010-10/17/2010
TOTAL-10/11/2010
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-10/11/2010 VIKINGS/JETS ESPN M…… 9:05 PM 209 7.1 20 9334
2 TEEN MOM 2-10/12/2010 212 MTV .T….. 10:00 PM 90 3.2 9 4181
3 JERSEY SHORE 2-10/14/2010 212 MTV …T… 10:00 PM 58 2.8 8 3739
4 MLB ALCS-10/15/2010 YANKEES-RANGERS 1 TBSC ….F.. 8:00 PM 245 2.7 10 3518
5 COLLEGE FOOTBALL PRIME L-10/16/2010 OHIO STATE/WISCONSIN ESPN …..S. 7:00 PM 189 2.5 9 3225
6 MONDAY NIGHT COUNTDOWN L-10/11/2010 ESPN M…… 7:00 PM 125 2.3 7 2959
7 MLB DIVISION SERIES-10/12/2010 RANGERS-RAYS 5 TBSC .T….. 8:00 PM 202 2 6 2673
8 SOUTH PARK-10/13/2010 SOUTH PARK 1409 CMDY ..W…. 10:00 PM 30 1.9 5 2456
9 SPORTSCENTER: L-10/11/2010 ESPN M…… 12:34 AM 91 1.8 9 2369
10 BET HIP HOP AWARDS-10/12/2010 BET HIP HOP AWARDS 10 PREM BET .T….. 8:00 PM 122 1.7 5 2262

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