Only the highly-publicized marriage woes surrounding TLC’s “Jon & Kaye Plus 8” could trump basketball among 18-49 viewership (Live+SD) from May 25-31, as the show averaged 6.09mln in the demo to lead cable. 6 NBA playoff tilts followed, including 3 on TNT that averaged 5.28mln and 3 on ESPN that averaged 5.10mln. Completing the top 10 were MTV’s “’09 MTV Movie Awards” (3.67mln) and a pair of post-game NBA blocks on TNT that averaged 2.60mln.

(Data provided by Nielsen)

05/25/2009-05/31/2009
TOTAL-05/25/2009
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 JON & KATE PLUS 8-05/25/2009 TLC M…… 9:00 PM 73 4.6 12 6090
2 NBA PLAYOFFS-05/26/2009 CAVALIERS/MAGIC TNT .T….. 8:36 PM 196 4.4 13 5868
3 NBA PLAYOFFS-CONF FNLS L-05/25/2009 LAKERS/NUGGETS ESPN M…… 8:56 PM 190 4.2 12 5497
4 NBA PLAYOFFS-05/28/2009 MAGIC/CAVALIERS TNT …T… 8:34 PM 184 4.2 13 5496
5 NBA PLAYOFFS-CONF FNLS L-05/27/2009 LAKERS/NUGGETS ESPN ..W…. 8:56 PM 174 4 12 5268
6 NBA PLAYOFFS-CONF FNLS L-05/29/2009 LAKERS/NUGGETS ESPN ….F.. 8:56 PM 164 3.4 12 4541
7 NBA PLAYOFFS-05/30/2009 CAVALIERS/MAGIC TNT …..S. 8:35 PM 158 3.4 12 4471
8 2009 MTV MOVIE AWARDS-05/31/2009 MTV ……S 9:00 PM 120 2.8 8 3673
9 INSIDE THE NBA PLAYOFFS-05/26/2009 TNT .T….. 11:52 PM 44 2 8 2619
10 INSIDE THE NBA PLAYOFFS-05/28/2009 TNT …T… 11:38 PM 43 2 7 2579

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