Top Cable Programs (18-49) – Week of 05/18/09
By | May 29, 2009
18-49s were glued yet again to cable’s NBA playoff basketball during the week of May 18-24, as 5 total games on TNT and ESPN dominated delivery in the demo (Live+SD). 3 TNT telecasts averaged 4.33mln and 2 on ESPN averaged 4.66mln. WWE content on USA notched spots 6 and 7 with a 2.45mln avg, followed by more sports- and NBA- related content. 2 late-airing versions of ESPN’s “SportsCenter” averaged 2.14mln to take the 8 and 10 spots, buttressing in 9th TNT’s “Inside the NBA Playoffs” (2.19mln).
(Data provided by Nielsen)
| 05/18/2009-05/24/2009 | ||||||||||||
| TOTAL-05/18/2009 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | NBA PLAYOFFS-05/24/2009 | CAVALIERS/MAGIC | TNT | ……S | 8:36 PM | 189 | 3.8 | 13 | 4988 | |||
| 2 | NBA PLAYOFFS-CONF FNLS L-05/19/2009 | NUGGETS/LAKERS | ESPN | .T….. | 8:57 PM | 178 | 3.6 | 10 | 4775 | |||
| 3 | NBA PLAYOFFS-CONF FNLS L-05/21/2009 | NUGGETS/LAKERS | ESPN | …T… | 8:56 PM | 180 | 3.4 | 11 | 4527 | |||
| 4 | NBA PLAYOFFS-05/20/2009 | MAGIC/CAVALIERS | TNT | ..W…. | 8:36 PM | 178 | 3.2 | 9 | 4199 | |||
| 5 | NBA PLAYOFFS-05/22/2009 | MAGIC/CAVALIERS | TNT | ….F.. | 8:35 PM | 186 | 2.9 | 11 | 3810 | |||
| 6 | WWE ENTERTAINMENT-05/18/2009 | WWE RAW | USA | M…… | 10:00 PM | 66 | 1.9 | 5 | 2541 | |||
| 7 | WWE ENTERTAINMENT-05/18/2009 | WWE RAW | USA | M…… | 9:00 PM | 60 | 1.8 | 5 | 2361 | |||
| 8 | SPORTSCENTER LATE L-05/21/2009 | ESPN | …T… | 11:56 PM | 64 | 1.7 | 7 | 2209 | ||||
| 9 | INSIDE THE NBA PLAYOFFS-05/20/2009 | TNT | ..W…. | 11:34 PM | 36 | 1.7 | 6 | 2193 | ||||
| 10 | SPORTSCENTER LATE L-05/19/2009 | ESPN | .T….. | 11:55 PM | 65 | 1.6 | 6 | 2066 | ||||