Top Cable Programs (18-49) – Week of 05/11/09
By | May 22, 2009
18-49s were glued to cable’s NBA playoff basketball during the week of May 11-17, as 7 total games on TNT and ESPN dominated delivery in the demo (Live+SD). 5 TNT telecasts were led by a Magic-Celtics battle (4.76mln) and averaged 3.29mln, while the ESPN tilts averaged 3.4mln. Also, TNT’s “Inside the NBA Playoffs” (2.29mln) took 10th. The remaining top 10 slots were filled by WWE content on USA (2.53mln) and Comedy Central’s “Dane Cook: Isolated Incident” (2.37mln).
(Data provided by Nielsen)
| 05/11/2009-05/17/2009 | ||||||||||||
| TOTAL-05/11/2009 | ||||||||||||
| RANK | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | NBA PLAYOFFS-05/17/2009 | MAGIC/CELTICS | TNT | ……S | 8:07 PM | 159 | 3.6 | 10 | 4756 | |||
| 2 | NBA PLAYOFFS-CONF SEMIS L-05/14/2009 | LAKERS/ROCKETS | ESPN | …T… | 9:51 PM | 164 | 3.2 | 10 | 4288 | |||
| 3 | NBA PLAYOFFS-05/12/2009 | ROCKETS/LAKERS | TNT | .T….. | 10:45 PM | 155 | 2.4 | 9 | 3215 | |||
| 4 | NBA PLAYOFFS-05/11/2009 | NUGGETS/MAVERICKS | TNT | M…… | 9:53 PM | 180 | 2.2 | 7 | 2885 | |||
| 5 | NBA PLAYOFFS-05/12/2009 | MAGIC/CELTICS | TNT | .T….. | 8:00 PM | 165 | 2.2 | 6 | 2871 | |||
| 6 | NBA PLAYOFFS-05/13/2009 | MAVERICKS/NUGGETS | TNT | ..W…. | 9:09 PM | 165 | 2.1 | 6 | 2734 | |||
| 7 | WWE ENTERTAINMENT-05/11/2009 | WWE RAW | USA | M…… | 10:00 PM | 63 | 1.9 | 5 | 2531 | |||
| 8 | NBA PLAYOFFS-CONF SEMIS L-05/14/2009 | CELTICS/MAGIC | ESPN | …T… | 7:00 PM | 171 | 1.9 | 7 | 2498 | |||
| 9 | DANE COOK:ISOLATED-05/17/2009 | ISOLATED INCIDENT | CMDY | ……S | 10:00 PM | 60 | 1.8 | 5 | 2368 | |||
| 10 | INSIDE THE NBA PLAYOFFS-05/17/2009 | TNT | ……S | 10:46 PM | 50 | 1.7 | 5 | 2285 | ||||
