18-49s (Live+SD) chose ESPN’s NFL Draft coverage as their 1st choice on cable  during the week of Apr 20-26, as an avg of 2.99mln in the demo tuned in for the net’s 5 coverage hours on Sat. The season finale of VH1’s “For the Love of Ray J” (2.86mln) took 2nd, and was followed in 3rd and 5th by 2 hours of WWE content on USA that averaged 2.58mln, and Discovery Channel’s “Deadliest Catch” (2.59mln) in 4th. Spots 5-10 were dominated by 4 NBA playoff games on TNT that averaged 2.16mln, with ESPN’s “MLB Sunday Night” (2.19mln) notching 7th.

(Data compiled by Nielsen)

Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL DRAFT L-04/25/2009 2009 NFL DRAFT ESPN …..S. 4:00 PM 300 2.3 11 2994
2 FOR THE LOVE OF RAY J-04/20/2009 111 (SEASON FINALE) VH1 M…… 10:00 PM 90 2.2 6 2864
3 WWE ENTERTAINMENT-04/20/2009 WWE RAW USA M…… 10:00 PM 67 2.1 6 2712
4 DEADLIEST CATCH-04/21/2009 RED SKIES IN THE MORNING DISC .T….. 9:00 PM 61 2 5 2585
5 WWE ENTERTAINMENT-04/20/2009 WWE RAW USA M…… 9:00 PM 60 1.9 5 2448
6 NBA PLAYOFFS-04/23/2009 LAKERS/JAZZ TNT …T… 10:42 PM 167 1.8 6 2314
7 MLB SUNDAY NIGHT L-04/26/2009 YANKEES/RED SOX ESPN ……S 8:00 PM 202 1.7 5 2190
8 NBA PLAYOFFS-04/21/2009 JAZZ/LAKERS TNT .T….. 10:42 PM 166 1.6 6 2123
9 NBA PLAYOFFS-04/21/2009 PISTONS/CAVALIERS TNT .T….. 8:07 PM 155 1.6 4 2107
10 NBA PLAYOFFS-04/20/2009 BULLS/CELTICS TNT M…… 7:07 PM 166 1.6 5 2106

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