CNN owes a weighty debt of gratitude to President Obama, whose inauguration day festivities powered the net to solid 18-49 delivery (live+SD) during the week of Jan 19-25. 4 of the net’s coverage blocks hit cable’s top 10 among the demo, led by the 3.49mln garnered by the block that included Obama’s speech. The remaining 3 averaged 2.69mln, and the net’s 6-7pm look at the day’s events delivered 2.17mln, good for 10th. A pair of WWE content hours on USA fought its way to a 2.83mln avg, and apart notched the 2nd and 5th positions. Completing the top 10 were USA’s “Burn Notice” (2.47mln), TNT’s Lakers-Cavaliers telecast (2.31mln) and A&E’s “Intervention” (2.18mln).     

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NARB: Boost Should Stop Unlimited Data Claims

The National Advertising Review Board recommended that Boost Mobile discontinue the claim “unlimited data” for its Go Unlimited data plans. The plan includes 35GB of 4G LTE data, followed by unlimited 2G

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