CNN owes a weighty debt of gratitude to President Obama, whose inauguration day festivities powered the net to solid 18-49 delivery (live+SD) during the week of Jan 19-25. 4 of the net’s coverage blocks hit cable’s top 10 among the demo, led by the 3.49mln garnered by the block that included Obama’s speech. The remaining 3 averaged 2.69mln, and the net’s 6-7pm look at the day’s events delivered 2.17mln, good for 10th. A pair of WWE content hours on USA fought its way to a 2.83mln avg, and apart notched the 2nd and 5th positions. Completing the top 10 were USA’s “Burn Notice” (2.47mln), TNT’s Lakers-Cavaliers telecast (2.31mln) and A&E’s “Intervention” (2.18mln).     

01/19/2009-01/25/2009
TOTAL-01/19/2009
Rank TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 OBAMA INAUG OATH/SPEECH-01/20/2009 CNN .T….. 12:05 PM 22 2.6 11 3487
2 WWE ENTERTAINMENT-01/19/2009 WWE RAW USA M…… 10:00 PM 79 2.4 6 3156
3 SR/INAUGURATION OF OBAMA-01/20/2009 CNN .T….. 12:00 PM 38 2.3 10 3092
4 SR/INAUGURATION OF OBAMA-01/20/2009 CNN .T….. 11:00 AM 60 2 10 2649
5 WWE ENTERTAINMENT-01/19/2009 WWE RAW USA M…… 9:00 PM 60 1.9 4 2498
6 BURN NOTICE-01/22/2009 210 DO NOT HARM USA …T… 10:00 PM 60 1.9 5 2466
7 SR/INAUGURATION OF OBAMA-01/20/2009 CNN .T….. 1:00 PM 60 1.8 9 2331
8 NBA BASKETBALL-01/19/2009 CAVALIERS/LAKERS TNT M…… 10:39 PM 153 1.7 6 2305
9 INTERVENTION-01/19/2009 CASIE 73 AEN M…… 9:00 PM 60 1.6 4 2175
10 SITUATION ROOM-01/20/2009 CNN .T….. 6:00 PM 60 1.6 6 2169

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