Only E!’s “Keeping Up with the Kardashians” (3.04mln) prevented a top-5 sweep by football of cable telecast delivery among 18-49s (Live+SD) during the week of Dec 14-20. Taking spots 1, 2, 3 and 5, respectively, were ESPN’s MNF (6.74mln), NFL Net’s Sat night game (5.52mln), the net’s Thurs night contest (3.33mln) and its 22min pre-game block on Sat night (2.44mln). 3 hours of WWE content on USA took spots 6-8 with an avg of 2.28mln, and 2 eps of Adult Swim’s “Family Guy” completed the top while averaging 1.91mln.

12/14/2009-12/20/2009
TOTAL-12/14/2009
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NFL REGULAR SEASON L-12/14/2009 CARDINALS/49ERS ESPN M…… 8:30 PM 200 5.1 14 6742
2 NFL REGULAR SEASON GAME-12/19/2009 2009 – COWBOYS VS. SAINTS NFLN …..S. 8:22 PM 192 4.2 13 5517
3 NFL REGULAR SEASON GAME-12/17/2009 2009 – COLTS VS. JAGUARS NFLN …T… 8:22 PM 175 2.5 8 3334
4 KEEPING UP KARDASHIANS-12/20/2009 402 ENT ……S 10:00 PM 30 2.3 6 3038
5 PRE-KICK-12/19/2009 PRE-KICK 09 DAL VS. NO NFLN …..S. 8:00 PM 22 1.9 6 2443
6 WWE ENTERTAINMENT-12/14/2009 WWE RAW USA M…… 10:00 PM 70 1.9 5 2440
7 WWE ENTERTAINMENT-12/14/2009 WWE RAW USA M…… 9:00 PM 60 1.8 5 2429
8 WWE ENTERTAINMENT-12/14/2009 USA M…… 8:00 PM 60 1.5 4 1981
9 FAMILY GUY-12/17/2009 ADSM …T… 11:30 PM 30 1.5 6 1937
10 FAMILY GUY-12/20/2009 ADSM ……S 11:00 PM 30 1.4 4 1882

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Wednesday–February 24

Verizon Opens Wallet for C-Band

Verizon emerged as the big winner from the FCC ’s C-band auction, spending $45.45 billion for 3,511 licenses. It spent nearly twice as much as the next highest bidder, AT&T , which put up nearly $23.41

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