USA pinned its competition yet again among 18-49s (Live+SD), averaging 2.71mln in the demo over the usual 2 hours during the week of Apr 13-19 while garnering 2.2mln more for a special 8-9pm block, good for 5th. Discovery Channel’s “Deadliest Catch” took 3rd (2.60mln) and USA’s “In Plain Sight” 4th (2.27mln). Spots 6-8 were respectively filled by MTV’s “The Hills” (2.16mln), Comedy Central special “Ron White: Behavioral Problems” (2.02mln) and ABC Family original movie “My Fake Fiancee” (2.01mln), and USA’s “Law & Order: CI” (1.94mln) and Comedy Central’s “South Park” (1.93mln) completed the top 10. 

(Data compiled by Nielsen)

04/13/2009-04/19/2009
TOTAL-04/13/2009
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 WWE ENTERTAINMENT-04/13/2009 WWE RAW USA M…… 10:00 PM 66 2.1 6 2719
2 WWE ENTERTAINMENT-04/13/2009 WWE RAW USA M…… 9:00 PM 60 2 5 2694
3 DEADLIEST CATCH-04/14/2009 EVERYTHING ON THE LINE DISC .T….. 9:00 PM 61 2 5 2600
4 IN PLAIN SIGHT-04/19/2009 201 GILTED LILY USA ……S 10:00 PM 60 1.7 5 2273
5 WWE ENTERTAINMENT-04/13/2009 WWE RAW USA M…… 8:00 PM 60 1.7 5 2196
6 HILLS, THE-04/13/2009 503 MTV M…… 10:00 PM 30 1.6 4 2163
7 RON WHITE: BEHAVIORAL-04/19/2009 BEHAVIORAL PROBLEMS CMDY ……S 9:00 PM 60 1.5 4 2015
8 ABC FAMILY ORIGINAL MOVIE-04/19/2009 MY FAKE FIANCE PR FAM ……S 8:00 PM 120 1.5 4 2013
9 LAW & ORDER: CI (ORIG)-04/19/2009 8009 PLAYING DEAD USA ……S 9:00 PM 60 1.5 4 1936
10 SOUTH PARK-04/15/2009 1306 SOUTH PARK CMDY ..W…. 10:00 PM 30 1.5 4 1934

The Daily

Subscribe

Netflix Target Price Raised

Analysts over at LightShed Partners raised Netflix ’s target price to $630 from its Oct 2019 price of $375, citing a lack of movie competition from competitors like Disney+ , Apple TV+ , HBO Max and Peacock

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up