Pro basketball admirably took it to cable’s rim around Valentine’s Day and scored often. After leading cable in prime across all demos, 3 of TNT’s NBA All-Star-related programming blocks also led in 18-49 delivery (live+SD) during the week of Feb 9-15. The net’s Sun night All-Star Game coverage paced cable by delivering 4.43mln viewers in the demo, followed by Sat night’s festivities including the slam dunk contest with 4.07mln and a 6min post-game wrap up with 3.55mln. 25min of pre-game coverage, meanwhile, notched 5th with 2.71mln, and was buttressed by a pair of WWE content hours on USA that averaged 2.61mln. Bravo’s “Top Chef” (2.39mln) was next, followed by 30min of TNT coverage preceding Sat night’s festivities (2.38mln), USA’s “Burn Notice” (2.35mln) and an hour of great NBA slam dunks from years past on, you guessed it, TNT (2.06mln). If you’re keeping score at home, TNT delivered an average of 3.2mln among 18-49s for 5 blocks (454min total) of NBA All-Star coverage.     

02/09/2009-02/15/2009
TOTAL-02/09/2009
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 2009 NBA ALL STAR GAME-02/15/2009 EAST VS WEST TNT ……S 8:25 PM 178 3.4 9 4426
2 NBA ALLSTAR SAT NIGHT-02/14/2009 TNT …..S. 8:30 PM 155 3.1 10 4069
3 2009 NBA ALLSTAR PST GAME-02/15/2009 TNT ……S 11:23 PM 6 2.7 8 3549
4 WWE ENTERTAINMENT-02/09/2009 WWE RAW USA M…… 10:00 PM 66 2.1 5 2723
5 NBA ALLSTAR TIP OFF-02/15/2009 NBA TIP-OFF ALLSTAR TNT ……S 8:00 PM 25 2.1 6 2706
6 WWE ENTERTAINMENT-02/09/2009 WWE RAW USA M…… 9:00 PM 60 1.9 4 2489
7 TOP CHEF-02/11/2009 512 THE LAST SUPPER BRVO ..W…. 10:00 PM 60 1.8 5 2386
8 NBA ALLSTAR TIP OFF-02/14/2009 NBA TIP-OFF ALLSTAR TNT …..S. 8:00 PM 30 1.8 7 2375
9 BURN NOTICE-02/12/2009 213H BAD BREAKS USA …T… 10:00 PM 60 1.8 5 2351
10 NBA GREATEST SLAM DUNK-02/14/2009 TNT …..S. 7:00 PM 60 1.6 6 2058

The Daily

Subscribe

At the FCC

The FCC Media Bureau is looking to refresh the record on closed captioning, which is nearly six years old.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 21
Cablefax 100 – 2022 Nominations Due: January 21, 2022
Mar 11
The FAXIES 2022Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.