Pro basketball admirably took it to cable’s rim around Valentine’s Day and scored often. After leading cable in prime across all demos, 3 of TNT’s NBA All-Star-related programming blocks also led in 18-49 delivery (live+SD) during the week of Feb 9-15. The net’s Sun night All-Star Game coverage paced cable by delivering 4.43mln viewers in the demo, followed by Sat night’s festivities including the slam dunk contest with 4.07mln and a 6min post-game wrap up with 3.55mln. 25min of pre-game coverage, meanwhile, notched 5th with 2.71mln, and was buttressed by a pair of WWE content hours on USA that averaged 2.61mln. Bravo’s “Top Chef” (2.39mln) was next, followed by 30min of TNT coverage preceding Sat night’s festivities (2.38mln), USA’s “Burn Notice” (2.35mln) and an hour of great NBA slam dunks from years past on, you guessed it, TNT (2.06mln). If you’re keeping score at home, TNT delivered an average of 3.2mln among 18-49s for 5 blocks (454min total) of NBA All-Star coverage.     

Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 2009 NBA ALL STAR GAME-02/15/2009 EAST VS WEST TNT ……S 8:25 PM 178 3.4 9 4426
2 NBA ALLSTAR SAT NIGHT-02/14/2009 TNT …..S. 8:30 PM 155 3.1 10 4069
3 2009 NBA ALLSTAR PST GAME-02/15/2009 TNT ……S 11:23 PM 6 2.7 8 3549
4 WWE ENTERTAINMENT-02/09/2009 WWE RAW USA M…… 10:00 PM 66 2.1 5 2723
5 NBA ALLSTAR TIP OFF-02/15/2009 NBA TIP-OFF ALLSTAR TNT ……S 8:00 PM 25 2.1 6 2706
6 WWE ENTERTAINMENT-02/09/2009 WWE RAW USA M…… 9:00 PM 60 1.9 4 2489
7 TOP CHEF-02/11/2009 512 THE LAST SUPPER BRVO ..W…. 10:00 PM 60 1.8 5 2386
8 NBA ALLSTAR TIP OFF-02/14/2009 NBA TIP-OFF ALLSTAR TNT …..S. 8:00 PM 30 1.8 7 2375
9 BURN NOTICE-02/12/2009 213H BAD BREAKS USA …T… 10:00 PM 60 1.8 5 2351
10 NBA GREATEST SLAM DUNK-02/14/2009 TNT …..S. 7:00 PM 60 1.6 6 2058

The Daily


Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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