18-49s (Live+SD) chose through viewership WWE content on USA as the top cable program during the week of Mar 16-22, as pro wrestling’s 10pm hour (2.72mln) notched 1st in demo delivery and combined with the 9pm hour (2nd) to avg 2.62mln. Comedy Central’s “South Park” took 3nd with 2.37mln, and was followed by TNT’s telecast of feature film “Walking Tall” (1.84mln). Taking spots 5-7 were HBO’s “Big Love” (1.67mln), an ep of “Family Guy” on Adult Swim (1.67mln) and VH1’s reality series “For the Love of Ray J” (1.65mln). Sci Fi’s “Ghost Hunters” (1.59mln) and 2 additional eps of “Family Guy” on Adult Swim that averaged 1.56mln completed the top 10.

03/16/2009-03/22/2009
TOTAL-03/16/2009
TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 WWE ENTERTAINMENT-03/16/2009 WWE RAW USA M…… 10:00 PM 67 2.1 6 2720
2 WWE ENTERTAINMENT-03/16/2009 WWE RAW USA M…… 9:00 PM 60 1.9 5 2524
3 SOUTH PARK-03/18/2009 SOUTH PARK1302 CMDY ..W…. 10:00 PM 30 1.8 5 2369
4 TNT BIG PICTURE MOVIES-03/22/2009 WALKING TALL (2004) TNT ……S 8:00 PM 88 1.4 4 1841
5 BIG LOVE-03/22/2009 34:SACRAMENT HBOM ……S 9:00 PM 54 1.3 3 1670
6 FAMILY GUY-03/18/2009 ADSM ..W…. 11:30 PM 30 1.3 5 1666
7 FOR THE LOVE OF RAY J-03/16/2009 106 VH1 M…… 10:00 PM 60 1.3 3 1650
8 GHOST HUNTERS-03/18/2009 502H STAR ISLAND SCIFI ..W…. 9:00 PM 60 1.2 3 1592
9 FAMILY GUY-03/22/2009 ADSM ……S 11:00 PM 30 1.2 4 1569
10 FAMILY GUY-03/17/2009 ADSM .T….. 11:30 PM 30 1.2 5 1540

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Title II Returns: Same Show, Different Cast

The slow march to the FCC’s Title II vote came to an end Thursday as commissioners voted 3-2 to reclassify broadband as a common carrier service with no real surprises along the way.

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