NBA playoff hoops ran all other cable programming into the ground among 18-49s (Live+SD) during the week of May 4-10, as 7 games on TNT and 1 on ESPN took the week’s 1st 8 spots. TNT’s games were led by a Rockets-Lakers scrum that garnered 3.94mln in the demo, and averaged 2.87mln. ESPN’s tilt attracted 3.42mln. 2 hours of WWE action on USA completed the lopsided top 10 with a 2.2mln avg.

(Data provided by Nielsen)

05/04/2009-05/10/2009
TOTAL-05/04/2009
RANK TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NBA PLAYOFFS-05/06/2009 ROCKETS/LAKERS TNT ..W…. 10:43 PM 170 3 11 3944
2 NBA PLAYOFFS-05/04/2009 ROCKETS/LAKERS TNT M…… 10:46 PM 163 2.7 10 3502
3 NBA PLAYOFFS-CONF SEMIS L-05/08/2009 LAKERS/ROCKETS ESPN ….F.. 9:51 PM 154 2.6 9 3419
4 NBA PLAYOFFS-05/10/2009 CELTICS/MAGIC TNT ……S 8:06 PM 174 2.1 6 2814
5 NBA PLAYOFFS-05/05/2009 MAVERICKS/NUGGETS TNT .T….. 10:51 PM 169 1.9 7 2516
6 NBA PLAYOFFS-05/05/2009 HAWKS/CAVALIERS TNT .T….. 8:00 PM 171 1.9 5 2452
7 NBA PLAYOFFS-05/04/2009 MAGIC/CELTICS TNT M…… 8:00 PM 166 1.9 5 2442
8 NBA PLAYOFFS-05/06/2009 MAGIC/CELTICS TNT ..W…. 8:00 PM 163 1.8 5 2426
9 WWE ENTERTAINMENT-05/04/2009 WWE RAW USA M…… 10:00 PM 71 1.7 5 2306
10 WWE ENTERTAINMENT-05/04/2009 WWE RAW USA M…… 9:00 PM 60 1.6 4 2090

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