18-49s (Live+SD) were, um, bullish on cable’s NBA playoff action during the week of Apr 27-May 3, as a pair of Bulls-Celtics contests on TNT led the week with a 3.48mln avg. Also, 3 additional TNT game telecasts notched spots 7-9, averaging 2.18mln. In slots 3-6 were WWE action on USA (2.43mln), VH1’s “For the Love of Ray J” (2.42mln) and Discovery Channel’s “Deadliest Catch” (2.41mln) and another hour of WWE wrestling on USA (2.41mln) in a tie for 5th. MTV’s “The Hills” (1.89mln) completed the top 10.

(Data provided by Nielsen)

04/27/2009-05/03/2009
TOTAL-04/27/2009
PROGRAMS TELECASTS EPISODE TITLE ORIG DAY(S) S TIME R DUR P18-49 P18-49 P18-49
Live+SD US AA% Live+SD US SHR Live+SD AA(000)
1 NBA PLAYOFFS-05/02/2009 BULLS/CELTICS TNT …..S. 8:04 PM 186 3.1 11 4053
2 NBA PLAYOFFS-04/30/2009 CELTICS/BULLS TNT …T… 7:08 PM 240 2.2 7 2902
3 WWE ENTERTAINMENT-04/27/2009 WWE RAW USA M…… 10:00 PM 66 1.8 5 2425
4 FOR THE LOVE OF RAY J-04/27/2009 112 (REUNION) VH1 M…… 10:00 PM 60 1.8 5 2421
5 DEADLIEST CATCH-04/28/2009 STAY FOCUSED OR DIE DISC .T….. 9:00 PM 61 1.8 5 2408
6 WWE ENTERTAINMENT-04/27/2009 WWE RAW USA M…… 9:00 PM 60 1.8 5 2408
7 NBA PLAYOFFS-04/30/2009 TRAILBLAZERS/ROCKETS TNT …T… 11:08 PM 67 1.7 6 2219
8 NBA PLAYOFFS-04/27/2009 JAZZ/LAKERS TNT M…… 10:47 PM 160 1.7 6 2182
9 NBA PLAYOFFS-04/28/2009 BULLS/CELTICS TNT .T….. 7:07 PM 189 1.6 5 2125
10 HILLS, THE-04/27/2009 505 MTV M…… 10:00 PM 30 1.4 4 1891

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