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By | May 8, 2009
18-49s (Live+SD) were, um, bullish on cable’s NBA playoff action during the week of Apr 27-May 3, as a pair of Bulls-Celtics contests on TNT led the week with a 3.48mln avg. Also, 3 additional TNT game telecasts notched spots 7-9, averaging 2.18mln. In slots 3-6 were WWE action on USA (2.43mln), VH1’s “For the Love of Ray J” (2.42mln) and Discovery Channel’s “Deadliest Catch” (2.41mln) and another hour of WWE wrestling on USA (2.41mln) in a tie for 5th. MTV’s “The Hills” (1.89mln) completed the top 10.
(Data provided by Nielsen)
| 04/27/2009-05/03/2009 | ||||||||||||
| TOTAL-04/27/2009 | ||||||||||||
| PROGRAMS | TELECASTS | EPISODE TITLE | ORIG | DAY(S) | S TIME | R DUR | P18-49 | P18-49 | P18-49 | |||
| Live+SD US AA% | Live+SD US SHR | Live+SD AA(000) | ||||||||||
| 1 | NBA PLAYOFFS-05/02/2009 | BULLS/CELTICS | TNT | …..S. | 8:04 PM | 186 | 3.1 | 11 | 4053 | |||
| 2 | NBA PLAYOFFS-04/30/2009 | CELTICS/BULLS | TNT | …T… | 7:08 PM | 240 | 2.2 | 7 | 2902 | |||
| 3 | WWE ENTERTAINMENT-04/27/2009 | WWE RAW | USA | M…… | 10:00 PM | 66 | 1.8 | 5 | 2425 | |||
| 4 | FOR THE LOVE OF RAY J-04/27/2009 | 112 (REUNION) | VH1 | M…… | 10:00 PM | 60 | 1.8 | 5 | 2421 | |||
| 5 | DEADLIEST CATCH-04/28/2009 | STAY FOCUSED OR DIE | DISC | .T….. | 9:00 PM | 61 | 1.8 | 5 | 2408 | |||
| 6 | WWE ENTERTAINMENT-04/27/2009 | WWE RAW | USA | M…… | 9:00 PM | 60 | 1.8 | 5 | 2408 | |||
| 7 | NBA PLAYOFFS-04/30/2009 | TRAILBLAZERS/ROCKETS | TNT | …T… | 11:08 PM | 67 | 1.7 | 6 | 2219 | |||
| 8 | NBA PLAYOFFS-04/27/2009 | JAZZ/LAKERS | TNT | M…… | 10:47 PM | 160 | 1.7 | 6 | 2182 | |||
| 9 | NBA PLAYOFFS-04/28/2009 | BULLS/CELTICS | TNT | .T….. | 7:07 PM | 189 | 1.6 | 5 | 2125 | |||
| 10 | HILLS, THE-04/27/2009 | 505 | MTV | M…… | 10:00 PM | 30 | 1.4 | 4 | 1891 | |||