Our Take:

Tribune Broadcasting announced that its 42 local TV stations will use Rentrak’s audience measurement data, bringing the number of stations served by the company to 430, or about 20% of TV stations, according to Deadline. This represents yet another hit for Nielsen. CNBC recently pulled out of Nielsen for daytime, saying that it will rely on Cogent Reports to provide advertisers with audience metrics.

Look out, Nielsen. The TV ratings giant took a hit this morning with Tribune’s announcement that its 42 TV stations will use Rentrak to provide audience measurement data – including for their TV Everywhere streaming efforts. Before this deal, Tribune just used Rentrak at its stations in Cleveland and Des Moines.

Read More at Deadline

The Daily

Subscribe
Friday–May 1

Canela Media Turns to AI to Scale Hispanic Content

Canela Media is pulling 62 million monthly active users and 6 million social followers, while pushing into new territory by using AI to create microseries and dub content at scale.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T Howard Annual Awards Dinner T. Howard Foundation Annual Awards Dinner
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops AwardsTop Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.