Machinima and SiriusXM have joined forces for a new daily eSports radio show, “Machinima’s Inside eSports Radio,” launching on September 26. It will air exclusively for SiriusXM subscribers nationwide on satellite radios and on the SiriusXM app every weekday from 6-7pm on the SiriusXM Bleacher Report Radio, channel 83.

Hosts Alex “Axeltoss” Rodrigues and Joshua “Piscator” Lee will deliver the latest eSports tournament news, highlights, analysis and more. The hosts will provide a focus on first person shooter, multi-player online battle arena, real time strategy and fighting games. Guests will include high-level players, celebrity gamers and traditional athletes who have pursued eSports. Listeners will be encouraged to call in to the show to discuss the latest news and gaming advice.

Today’s launch marks another step for Machinima in expanding eSports programming across traditional platforms. In January 2016, it produced the first-ever eSports show on US broadcast television with the third season of Machinima’s series “Chasing the Cup” airing on The CW. Then in May, the multi-channel network created the in-house gaming agency “MACH-1” to better connect brands with gaming and eSports through proprietary research and analytics. Later in June, it announced a partnership with AMC Networks International Iberia to launch a gaming, eSports and fan-focused SVOD channel in Spain and Portugal for this fall 2016.

Machinima’s expansion comes at a time when gaming has never been so popular. According to research provided by SuperData, over 188 million people will watch competitive gaming this year. It’s on track to reach a global audience of 302 million by 2020. Additionally, the total worldwide market for eSports in 2016 is $910 million and it will grow to $1.3 billion by 2019.

Cable is also taking advantage of the eSports industry. ESPN created an eSports vertical in January 2016 to cover the world of competitive gaming, and Turner launched the competitive video gaming entity ELeague in May, in partnership with WME-IMG. ELeague made its primetime debut on TBS the same month.

The Daily


Cable Wants FCC to Resist Broadening Broadband Labels

As the FCC draws closer to releasing its broadband consumer label requirement for ISPs, NCTA is urging the agency to dismiss attempts to add more info to the labels.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Mar 31
The FAXIES Awards 2023 Enter at Best Price by Friday, March 24
Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.