Introducing CFX – A Note from Our Editor
For years, people have asked me the same question: Have you ever thought about rebranding Cablefax?
At first, it was about the word “fax.” Over time, that became less of a concern— “fax” evolved into shorthand for facts, and the brand held its own.
But “cable”? That became a more interesting conversation. Because the industry we cover today is far bigger than that word suggests.
It powers multi-gig broadband.
It runs streaming platforms.
It competes in wireless.
It produces world-class content.
It drives enterprise and SMB innovation.
In short—it has transformed.
And so have we.
For a long time, we considered joining the wave of companies redefining themselves around terms like connectivity, broadband or internet. But Cablefax has always been more than a name.
It represents decades of trust, insight and a deep connection to the people and companies shaping this industry. It’s a brand built on understanding both sides of the business and acting as the connective thread between them.
So instead of walking away from that legacy, we evolved it.
Introducing CFX.
You’ve already seen the shift taking shape in our daily coverage, in our podcast, CFX Download and across our editorial voice. Now, it’s official. CFX is our next chapter.
So, what does CFX stand for?
We are the business journal for convergent media. We cover the intersection of:
- Connectivity
- Streaming and FAST
- Audience monetization
- AI and ad tech
- Sports rights
- Distribution economics
This is where the industry is going. And this is where we’re focused.
Like many of the companies we cover that use acronyms, we believe CFX will come to stand on its own as a mark of quality, insight and authority.
To our readers, partners and community: Thank you for your trust. Thank you for growing with us. We’re excited for what’s ahead.
