Gaming It—Microsoft Exec Tackles Xbox Friend-or-Foe Question
By | September 4, 2012
As if negotiating between MVPDs and programmers wasn’t complicated enough, new entrants, including gaming console makers, are in the market. Is the mission to be complementary or does their presence add to the over-the-top threat? Microsoft corporate vp, media & entertainment Blair Westlake assured us that Xbox comes in peace, while at the same time making it clear that it wants to be an entertainment one-stop shop. Read more in today’s issue.
Also in the September 4 issue of CableFAX Daily:
Pac-12 Nets entered into the football-heavy Labor Day weekend without deals with DirecTV, DISH or AT&T.
Local TV and DirecTV reached a new retrans pact ahead of Sat’s deadline (Cfax, 8/30). Local has 17 stations in DirecTV’s footprint, including Memphis CBS affil WREG.
Cox LA made a lot of progress Fri in Isaac recovery efforts. Service had been restored to 83% of customers in Baton Rouge Fri afternoon.
Google said on its official blog that it’s shutting down its TV ads product, which it launched in ’07 in AdWords to bring digital buying and measurement to traditional TV ads.