TiVo

Our Take:

TiVo is now using a pay-TV operator to appeal to cord cutters with its OTA DVR box. The company announced its first U.S. telco deal today and the first time its over-the-air DVR TiVo Roamio will be marketed by an MVPD.

Here are the highlights:

· Starting in mid-2015 Frontier market this new video option, which combines OTT and OTA, to its 2.4 million high-speed broadband customers.

· The deal allows the pay TV operator to specifically target customers who want to manage their OTT content but do not want pay TV.

· Frontier has a pending acquisition of Verizon wireline markets in California, Florida and Texas. After the deal closes, that number could increase to 4.6 million.

Here’s the full release:

SAN JOSE, CA, Feb 25, 2015 (Marketwired via COMTEX) — TiVo Inc. a leader in the advanced television entertainment market, and Frontier Communications Corporation the largest communications company with a focus on rural areas and small and medium-sized towns and cities in the United States, today announced a multi-year partnership.

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Former Fox exec Jamia Bigalow joined Amazon as head of partner marketing for Fire TV. Bigalow was at 21st Century Fox from 2011 through 2019, most recently serving as svp, distribution marketing. — Fresh off

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