Sling Footall

Our Take:

In a new twist, Dish has decided that advertisements need not be the target of its Hopper DVR ad-skipping feature. The AutoHop service usually lets subscribers fast forward through commercials. Broadcasters have taken issue with the service and event pulled their programming in an effort to water down the ad hopping. But come Super Bowl Sunday, a “reverse ad hop” feature will allow viewers with Dish’s Prime Anytime Feature to actually skip the football game itself–and just watch the much-buzzed about commercials (after the game is completed).

Dish Network ( NASDAQ: DISH) is putting a little reverse spin on its ad-skipping “AutoHop” DVR feature for the Super Bowl. Pigskin-averse viewers will be able to skip the actual game and watch just the commercials. The Reverse AutoHop feature will be enabled on satellite operator’s Hopper DVRs after the contest is recorded and concluded.

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The Daily


Familiar Names, New Ventures

Isos Acquisition , led by former WWE co-presidents Michelle Wilson and George Barrios , filed with the SEC to raise up to $200 million in an IPO. The blank check company intends to focus on acquisitions in the

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