Our Take:

Cox Media is teaming up with video advertising software company TubeMogul to offer digital programmatic advertising alongside traditional TV advertising. The idea is to create a single “cross-screen advertising solution” that can target local and regional customers. This is significant because the cable industry has been slow to fully adapt programmatic advertising, which automates the buying and placing ad inventory with real-time auctions and exchanges. Presumably, this solution combines the efficiencies of programmatic with local linear ad inventory in a single platform so that advertisers can think more about multi-screen buys.

EMERYVILLE, Calif. and ATLANTA, Feb. 27, 2015 / PRNewswire/ — Today, TubeMogul (NASDAQ: TUBE), a leading enterprise software company for video advertising, and Cox Media announced that the companies have entered a bilateral partnership to offer new cross-device video advertising initiatives that empower marketers to more effectively reach local and regional consumers.

Read More at newsroom.cox.com

The Daily

Subscribe
Friday–May 1

Canela Media Turns to AI to Scale Hispanic Content

Canela Media is pulling 62 million monthly active users and 6 million social followers, while pushing into new territory by using AI to create microseries and dub content at scale.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T Howard Annual Awards Dinner T. Howard Foundation Annual Awards Dinner
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops AwardsTop Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.