steve effros social media

Our Take:

Comcast announced Monday that it’s tripling the size of its social media team so that it can serve customers via platforms like Twitter and Facebook. Coverage will now be bicoastal and bilingual, this company blog post says. Comcast started the Comcast Cares program in 2007, at a time when social platforms got a fraction of the use they do today. This is an attempt to reach more customers in this capacity. Customer service–and customer perception of it–is a major weakness for cable companies, so with this Comcast is attempting to tackle that issue. And it never hurts to improve your image online, in a place where cable companies are typically bashed for poor customer service.

We are excited to announce that we are tripling the size of our social care team and giving them additional resources and support so they can be more responsive and helpful to customers. With a much bigger team, we’ll be able to support customers across more platforms. And we’ll be able to get to them faster.

Read More at Comcast

The Daily

Subscribe

Let’s Not Make a Deal

S&P ’s TMT deal tracker reports that media and telecom M&A plunged to a 13-month low in February, with North American media and telecom companies striking 96 transactions worth nearly $160 million in

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.