This year’s Beta Research Cable Network Interest study offers some interesting fodder for anyone trying to woo back cord-cutters. It’s the first time the survey included a sub-sample of cord-cutters, offering insight on what networks they’re most interested in even though they aren’t paying for cable right now. And it seems like non-fiction programming and movies are of great interest for the group.

History, National Geographic Channel and Discovery tied for first place in interest among cord-cutters, followed by Food Network, Animal Planet and A&E. Among digital basic/mid-sized/emerging networks, Sony Movie Channel ranked as number one, followed by FX Movie, Cooking, FXX, BBC World News, Science and DIY.

The study also found that adults with high interest in Tennis Channel, Revolt, SEC Net, Velocity, Ovation and others were more likely than others to have high interest in cable competition and technology. Some 35 percent of cable subscribers said they were extremely or very interested in switching providers in the next six months.

Social media continues to take up more of viewers’ time, with Beta reporting that 29% of respondents reported using it 10 or more hours a week. Networks that ranked especially high among the social set include Revolt, MTV Jams, Sprout and Disney Junior. Beta didn’t draw any conclusions on what that means, but it sounds to us like young people and parents.

Beta continues to break out the top ranked HD networks in interest, with Discovery at the top, followed closely by History, USA, Nat Geo, TNT and ESPN.

The Daily



Charter elevated Robyn Tolva to SVP, Video. She joined the provider in 2009 and has supported everything from the Spectrum Guide platform deployment to its 1 gigabit internet speed launches. Tolva

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.