web traffic direct disruptors

The 50 direct-disruptor brands from the VAB’s “Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands” 2018 Report collectively spent over $1.3bln on TV in 2017, a 98% increase YOY.

On average, the “emerging” brands saw an 83% lift in their unique website traffic after launching a TV campaign.

“Expanding” brands weren’t left out either. 12 of the 15 expanding direct-disruptor brands analyzed showed a direct correlation between their TV spend and website traffic.

The Daily

Subscribe

Atlantic Broadband Gets More Giggy

Atlantic Broadband is well on its way to offering Gigabit speeds to most of its 11-state footprint by year-end.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up