web traffic direct disruptors

The 50 direct-disruptor brands from the VAB’s “Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands” 2018 Report collectively spent over $1.3bln on TV in 2017, a 98% increase YOY.

On average, the “emerging” brands saw an 83% lift in their unique website traffic after launching a TV campaign.

“Expanding” brands weren’t left out either. 12 of the 15 expanding direct-disruptor brands analyzed showed a direct correlation between their TV spend and website traffic.

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Ratings

Hallmark Channel ’s “Good Witch” concluded its fifth season Aug 23 on a high note, delivering a 3.0 household rating, 3mln total viewers and 414K W25-54. The finale was the highest-rated and most-watched

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