The acquisition of new subscribers is an ever-more difficult task for networks. To keep INSP on MPVDs’ minds, as well as give its sales representatives touch-points to rely on throughout the year, INSP’s marketing department created a multi-faceted campaign designed to increase subs by at least 100,000. This campaign included ads in major cable news publications leading to an easy-access web portal, a clever mailer with a refillable candy jar and promises of new themed candy refills each quarter. INSP even sent anniversary cupcakes to operators that had subscribed the previous year. The results exceeded goals by almost 400%, proving that sharp promotion pays.

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