Boasting more than 437,000 followers and an average 440,000 page likes, YES Network’s Facebook strategy has capitalized on its die-hard fanbase. Embracing Facebook Live as a new broadcast platform for team practices, game analysis, pre-game programming, and much more, the effort has grown audience acquisition by leaps and bounds. Add to that multiple tracks of on-demand video content, and it feels as if the YES Network has cornered the market on Facebook.
