With a PhD in mathematics from Tel-Aviv University, and experience as the head of the Biostatistical Department at Tel-Aviv Sourasky Medical Center, Villa has unique insights into the mechanics of data science, machine learning and statistics in the cable industry and beyond. And she has applied these competencies to Cisco’s strategy of developing preventive and predictive analytics in the security space. The FCC’s pending set-top box proceeding is the biggest story in cable this year, according to the exec. “If executed correctly, this could radically redefine not only the set-top box market, but the entire cable TV experience,” she says.