Leveraging the trick-shot buffoonery of American sports entertainment group and YouTube sensation Dude Perfect, Xfinity’s Best Offer of the Year campaign cleverly targeted the Millennial’s penchant for searching out the best deals for their spending dollar. Drawing a parallel between Dude Perfect “never missing a shot” and Millennials “never missing a deal,” the partnership with the popular influencer delivered order efficiency 2.4x the BAU benchmark, and produced a uniquely natural and innovative partnership between product and influencer.

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