Agency M’s challenge to inform people of Xfinity’s coming Watchathon Week was creating content for an already popular website that would get people amped up for that viewing obsession that can sometimes feel like an “innocent vice.” Comcast’s solution was to create a series of interactive and addictive web games capable of scratching that “just one more episode” itch. With interesting titles such as “Binge Box,” “Show-Moji,” and “TV Dinner Parties,” the site grabbed 305,292 users and drove awareness to the Watchathon in entertaining fashion.