Comcast’s Helpertainment has become an engaging and interactive digital destination, designed to help consumers work through technical issues while reducing friction, and leaning into Comcast brand tenets of fueling discovery and enjoyment. The ultimate delivery of the idea was as “snackable, short-form content optimized for mobile viewing” and based on real metrics of the kinds of issues customers were most likely to have and yet be able to solve themselves (if the explanation could only be a little more entertaining). Mission accomplished.

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