There’s a lot of competition in the ad platform space, but Xandr found a way to stand out by introducing Xandr Invest in June 2019. Dubbed a digital and TV convergence one-stop-shop, it is built on the back of AT&T’s powerful assets. The strategic buying platform leverages data and premium inventory, including consumer insights from 170 million AT&T subscribers, to allow advertisers to target audiences across screens. It has already been adopted by AMC Networks, Disney, and WarnerMedia – reaching 76% of all US households.
