Seeking to engage a small but fiercely passionate base of fans to help spread the word on the show’s upcoming 3rd season, the SyFy digital team turned to storytelling. Namely, text-based stories featured on the story-telling app YARN. Earning 4 million impressions and more than 300k full story reads, fans got hooked. Additional stories posted to the show’s own digital portal, showcasing popular LGBT characters’ relationship and bringing more fans into the show’s fold.
