Few entertainment companies rely more on fans than WWE, so it should be no surprise that WWE’s overall social media engagement reigns as world champion. A 20-person social media team travels with the WWE to every one of its 500 live events each year, crafting messaging as well as coaching talent to help increase fan engagement. It’s an amazingly effective multimedia and social media engine, and the numbers for 2017 bear this out. Across 17 social media platforms WWE drew more than 1 billion engagements, enjoyed 831.4 million followers, and followers have increased by 81.3 million.

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