It goes without saying that being the first media company to transition from linear TV to OTT is far from easy, but WWE Network has been knocking it out of the ring. The service broke the two million subscriber mark on April 8, the day after “Wrestlemania.” And because of its OTT nature, WWE Network offers the WWE another way to gather data from those subscribers and build those direct relationships with their customers. Not only does the company understand what content is taking the belt, but also how fans might interact with the WWE brand on its other channels.
