WrestleMania is without question WWE’s premier event of the year, every year. With that kind of exposure comes the need for social engagement, and once again the WWE social media team delivered. Engaging a five-person team of social media producers and managers on the ground in Orlando, WWE gathered, curated and disseminated social media assets from WrestleMania Week events. Communication was of course key, as they also worked side-by-side with WWE.com’s content editors and video producers to ensure that content delivery was timely and accurate. In the end, WrestleMania 33 content had more than 1.06 billion video views across YouTube, WWE.com, WWE App, Facebook, Snapchat, Instagram and Twitter, and 2.3 billion impressions on Facebook and Twitter.
