![World Cup Tentpole App](https://www.cablefax.com/wp-content/uploads/2023/06/world-cup-tentpole-app.png)
This one-of-a-kind experience built for Verizon and NCTC unlocked new ways for consumers to engage with NBCU’s coverage of the 2022 FIFA World Cup. Seamless user authentication was a priority, and the app included linear tune-in to live content as well as a recording functionality.