What makes WE tv’s official website so successful is how incredibly well it instantly sells the brand. It is a network about people, and the struggles, triumphs and surprises they all go through. Intimate individual cast portraits of upcoming shows instantly greet visitors to the page. They are faces filled with pain or query or joy. Scrolling down serves up cast portraits that pause and then fly toward the viewer as you continue scrolling. Consistent bread-crumbing and punchy, effective show clips are at every stop along the way. It is a masterful site.