Overseeing all of WE tv’s digital partnerships, platforms, products, content and social media, WE tv Digital has produced remarkable and innovative work this past year. Beginning with the launch of WE tv on Roku TV, Apple TV and Amazon Fire TV, this team has also launched successful YouTube series “Cooking Up Soul,” joining their returning series “Goo Ru Style.” The team’s efforts also included more Social Media activity, helping to generate serious buzz for new series ‘Mama June, from Not to Hot.” New interactive apps and the OTT offerings rounded out the strategy, which resulted in 16% growth to monthly visits in 2017, 25% to uniques. Instagram followers are up 61% and Snapchat followers up 367% since January 2017.
