Leading ad platforms for ESPN, Somaya’s past 12 months have involved introducing linear optimization in the quest for true addressable TV through first and third-party data. The business model is still in the experimental phase with a long-term goal of executing it at scale. He’s also been working on retargeting OTT viewers across ESPN’s digital footprint through complex sequential advertising to a single viewer. And Somaya has found time to work on ESPN’s LiveConnect performance-driven service, allowing advertisers to transact on any emotion for smarter targeting and delivery of KPIs by leveraging ESPN’s live content at scale across platforms.
